Privacy policy
Last updated: January 26, 2026
PRIVACY POLICY
OVERVIEW
Welcome to Apexly. The terms “we,” “us,” and “our” refer to Apexly. Apexly operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience.
Apexly is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.
By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified.
Depending on how you interact with the Services, we may collect the following categories of personal information:
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Contact Information: Name, billing address, shipping address, email address, and phone number
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Payment Information: Payment method, transaction details, and payment confirmation (payment card data is processed securely by third-party payment processors)
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Account Information: Username, password, preferences, and settings
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Transaction Information: Products viewed, added to cart, purchased, returned, or exchanged
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Communications: Information you provide when contacting customer support or submitting inquiries
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Device & Usage Information: IP address, browser type, device identifiers, and interaction data
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Marketing & Advertising Data: Engagement with emails, ads, and promotions
SOURCES OF PERSONAL INFORMATION
We collect personal information from the following sources:
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Directly from you, when you create an account, place an order, or contact us
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Automatically, through cookies and similar technologies when you use the Services
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Service providers, such as Shopify, payment processors, analytics providers, and fulfillment partners
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Marketing and business partners, where permitted by law
HOW WE USE YOUR PERSONAL INFORMATION
We use personal information to:
Provide and Improve the Services
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Process orders and payments
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Fulfill shipping, returns, and exchanges
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Manage customer accounts
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Provide customer support
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Personalize your shopping experience
Marketing and Advertising
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Send promotional emails or messages (where permitted)
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Display relevant advertisements across websites and platforms
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Measure marketing performance and improve campaigns
Security and Fraud Prevention
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Detect and prevent fraud, abuse, or unauthorized activity
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Maintain platform security and integrity
Legal and Compliance Purposes
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Comply with applicable laws and regulations
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Respond to lawful requests from authorities
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Enforce our Terms of Service and policies
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information in the following circumstances:
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With Shopify, which hosts our store and provides essential commerce infrastructure
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With service providers, including payment processors, shipping partners, analytics providers, and customer support tools
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With marketing partners, to deliver relevant advertising (subject to your rights and choices)
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With affiliates, where applicable
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In connection with a business transaction, such as a merger or sale
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To comply with legal obligations, enforce policies, or protect rights and safety
We do not sell personal information in the traditional sense.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services.
Certain enhanced Shopify features may use information from your interactions with our store and other merchants. In these cases, Shopify is responsible for processing that data and responding to applicable privacy rights requests.
To learn more, visit the Shopify Consumer Privacy Policy at:
https://privacy.shopify.com
THIRD-PARTY WEBSITES
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. Accessing third-party sites is at your own risk.
CHILDREN’S PRIVACY
The Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can delete it.
DATA SECURITY & RETENTION
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes.
YOUR RIGHTS AND CHOICES
Depending on your location, you may have rights to:
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Access or receive a copy of your personal information
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Correct inaccurate information
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Request deletion of personal information
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Opt out of targeted advertising or data sharing
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Withdraw consent where processing is based on consent
We do not discriminate against users for exercising privacy rights.
You may submit requests by contacting us at the email below. We may need to verify your identity before fulfilling requests.
INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to and processed in countries outside your place of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Services constitutes acceptance of the revised policy.
CONTACT INFORMATION
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
For purposes of applicable data protection laws, Apexly is the data controller of your personal information.